Writing
Notes from the work.
33 pieces. Build notes on things I shipped, field notes on things that broke, and guides to SEO, software and paid traffic.
Latest · SEO Answers
How much does SEO cost in Miami?
My own prices: $1,500 a month for a single-location local business, $3,500 a month for e-commerce or multi-location companies, and from $7,500 a month for large sites. A one-time technical audit is $1,500. Other Miami providers charge less and more, and the number matters less than what it buys.
Read itSEO Answers
Is SEO still worth it in 2026?
Yes, if the searches you want still end in someone choosing a business. People still search for a roofer near them and call one of the first results. What changed is where the answer appears: the map, an AI summary, or a chat. The work that gets you there is mostly the same.
SEO Answers
What is technical SEO?
Technical SEO is the work that lets a search engine reach, read and trust your pages: crawling, indexing, speed, mobile layout, structured data and site structure. It is not about the words on the page. It is about whether the page can be found and understood at all.
SEO Answers
What is the 80/20 rule for SEO?
The 80/20 rule says most of your results come from a small part of the work. In SEO, a handful of pages and searches bring most of the clicks and leads, so you find those and put your effort there before anything else.
SEO Answers
Can ChatGPT do SEO?
ChatGPT can help with parts of SEO: outlines, first drafts, title ideas, structured data and formulas. It cannot see your Search Console, crawl your site or know what your customers ask unless you give it that. It is a fast assistant, not the person accountable for the result.
SEO Answers
Can I do SEO myself?
Yes. The basics need time more than talent: fill in your Google Business Profile, give each service its own page, write titles that say what you do and where, make the site fast on a phone, and ask customers for reviews. Most small businesses can do that themselves.
SEO Answers
What is the best SEO tool in 2026?
Google Search Console. It is free and it is the only tool that shows what Google itself recorded: the searches, the clicks, the pages it indexed and the ones it refused. Every other tool estimates. Start there and add paid tools only when you have a question it cannot answer.
SEO Answers
What does a good SEO service in Miami include?
A good SEO service in Miami names the person doing the work, shows you sites they have worked on, says what they will do in the first month, and reports calls and leads, not only rankings. Judge any provider by the work and who does it, not by the promise.
SEO Answers
Is SEO a stressful job?
It can be. The work pays off weeks or months after you do it, Google changes the rules without notice, and a client can watch a chart every morning. It gets easier when you measure what you control and report honestly when a number drops.
Case Study
Golani Security: Local SEO for a Three-County Service Business
A South Florida security firm went from not appearing to first-page rankings across Miami-Dade, Broward and Palm Beach, and says commercial contracts are up 25%. The only outcome claim in it is one they made publicly themselves.
Field Note
How to Tell a Rank Tracker From a Ranking Loss
Impressions on this site fell 92% across four months and clicks went up while it happened. The drop was a rank tracker leaving, and sixteen chained negative site: operators were the tell.
Build Note
I Built a Form Filler That Renders Official PDFs Inside a Lambda
WhyFill turns one encrypted profile into filled government PDFs in four languages. Why the interview is the product, and how the renderer moved off a Mac in my apartment.
Build Note
Blast Bags: One Backend, a Web Store and a Native iOS App
Build notes on a real-money Pokemon pack platform. Why store credit is a ledger problem, why the reveal animation is a receipt, and why the iOS app is a client instead of a second product.
Automation
How Automation and Custom Web Development Tripled Client ROI
How custom web development and business automation combine to deliver 300% ROI. Real case studies, metrics, and the systems behind them.
Automation
AI SEO Automation: A Practical Advantage for Miami Businesses
How AI-powered SEO tools and automation workflows let small Miami businesses compete with enterprise budgets.
Performance
Why Miami Businesses Pay 10x for Speed and Win
A $500 WordPress site loads in 4.2 seconds. A $5,000 custom build loads in 0.8 seconds. Here is the math on why that difference is worth $420K in revenue.
Web Development
Miami SEO Mastery: How Custom Web Development Drives 300% ROI
Why template sites fail in Miami's competitive market, and how custom development wins local search and triples ROI.
Web Development
Miami Web Development Portfolio 2026: Speed, Luxury, and Conversion
A showcase of Miami web development projects that convert through speed, SEO, and considered design.
Automation
Miami Business Automation: Custom CRM Saves 40 Hours Monthly
How a Miami construction company automated lead management, quote generation, and follow-ups, saving 40 hours monthly and lifting close rate by 34%.
Local SEO
Miami Real Estate SEO: Brickell Agency to Number 1 and $2.1M in Sales
From page 6 to position 1 for a Brickell real estate agency. Full technical audit, automation systems, and a 287% lead increase in 6 months.
Link Building
Link Building Strategies That Work in 2026
Modern link building that actually works. No black hat, no PBNs. Strategic outreach, digital PR, and content that earns links naturally.
Technical SEO
Schema Markup Guide for Local Businesses 2026
Complete guide to structured data for local businesses. LocalBusiness, Review, FAQ, and Service schemas with real examples.
Local SEO
Miami vs New York: SEO Differences That Matter
Different markets, different strategies. What works for NYC SEO fails in Miami, and vice versa. A data-driven comparison of two competitive markets.
Technical SEO
Technical SEO Audit Checklist 2026
A 47-point technical SEO checklist covering Core Web Vitals, crawlability, indexability, and advanced optimization techniques.
Local SEO
Complete Local SEO Guide for Miami Businesses
Everything you need to win local search in Miami. From Google Business Profile to citation building, reviews, and neighborhood-level targeting.
Performance
Shopify Core Web Vitals Optimization 2026
Shopify sites are notoriously slow. The exact playbook to get your store scoring 90+ on Core Web Vitals without breaking your theme.
Local SEO
Google Business Profile Optimization Guide 2026
Step-by-step guide to optimizing your Google Business Profile for local visibility. Post strategies, review management, and Q&A optimization.
Technical SEO
E-commerce SEO Checklist 2026
The complete e-commerce SEO checklist: product page optimization, category architecture, internal linking, and technical foundations that drive organic sales.
Web Development
Miami Web Design: Luxury Aesthetics vs Lightning Speed
The false choice between beautiful design and fast load times. How to build sites that look premium and score 95+ on Core Web Vitals.
Local SEO
Miami SEO Trends 2026: Voice Search and AI
Voice search is reshaping local SEO in Miami. How to optimize your business for conversational queries and AI-driven search results.
Automation
Why Miami Businesses Are Ditching SaaS for Custom CRMs
Stop renting your software. Why Miami logistics, real estate, and service companies are switching to custom-built CRMs with zero monthly fees.
Local SEO
Local SEO Guide: How Miami Businesses Increased Leads by 156%
Case study showing how Miami businesses win local search results and generate more qualified leads through strategic local SEO.
Technical SEO
Technical SEO Checklist: Core Web Vitals and Page Speed
Core Web Vitals, page speed optimization, and technical SEO fundamentals with actionable examples and tools.
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