03 / PAID
Meta ads that actually convert.
Not vanity metrics. Not spreadsheets full of fake leads. Real consultations from people ready to buy.
The problem
Most agencies optimize for the wrong things
You pay thousands per month for Meta ads. The agency sends a beautiful report showing clicks, impressions, and leads.
But when you call those leads? No answer. Wrong numbers. People who don't remember filling out your form.
Because most agencies optimize for cheap form fills, not actual customers. They chase metrics that look good in reports but don't pay your bills.
The approach
Six moves. Revenue, not vanity metrics.
Advantage+ with Conversion Leads
Most agencies miss this setting. I run Conversion Leads optimization: Meta's algorithm that finds people likely to become actual customers, not just form fillers.
This is the setting 90% of agencies skip because it costs more per lead. But those leads actually convert.
Book calls, not form fills
I don't collect contact info and hope they answer the phone. I schedule consultations directly. If they won't book a call, they weren't buying anyway.
Higher intent. Better qualified. No more chasing ghosts.
Manual phone entry only
No autofill. No one-click submit. If someone won't type their own phone number, they're not serious. This filters out tire-kickers before they waste your time.
Yes, fewer leads. But the ones you get actually answer the phone.
Target people already interested
Website visitors. Past leads. People who engaged with your content. I build custom audiences and lookalikes so you're not wasting money on cold traffic.
Retargeting costs less and converts better. Always.
Track every step of the funnel
PageView, ViewContent, InitiateCheckout, Contact, Lead, Schedule. I track custom events across the entire funnel so Meta learns what actions lead to sales.
More data means better optimization, which means lower cost per customer.
Upload conversion data back to Meta
When a lead becomes a customer, I send that data back to Meta. The algorithm learns who actually signs contracts and finds more people like them.
This is how you scale profitably instead of burning money.
Meta ads plus CRM plus automation plus landing pages: a lead system that runs while you sleep. If you want the whole thing built, I do that too.
Scope the full systemWhat gets built
Complete Meta ads infrastructure, not just campaign setup
Campaign architecture
Prospecting campaigns to find new customers. Retargeting campaigns to convert people already interested. Lead nurture sequences for those not ready to buy yet.
Ad creative strategy
Scroll-stopping visuals. Clear value propositions. Real project photos, not generic stock images. I test everything and kill what doesn't work.
Landing pages built for conversion
Not just traffic. Landing pages designed to convert visitors into booked consultations. Fast load times, clear CTAs, mobile-optimized.
Full Pixel installation
Custom events for every important action on your site. Server-side tracking so iOS privacy settings don't kill your data. Proper attribution so you know what's working.
Custom audience creation
Website visitors, engagement audiences, customer lists, lookalikes. The audience infrastructure that lets you retarget effectively and scale profitably.
Weekly optimization
Kill what doesn't work. Scale what does. 20% daily budget increases on winning campaigns. Creative refresh when performance drops. Active management, not set-and-forget.
Local expertise
Built for the Miami market
Miami is its own animal. Bilingual audiences, seasonal tourism swings, luxury-conscious buyers, and a mobile-first population scrolling Instagram on I-95.
Generic ad strategies don't survive here. I target by neighborhood, language preference, and local buying behavior: Brickell condo buildings, Coral Gables zip codes, Miami Beach hotel districts.
English and Spanish creative that resonates culturally, not just linguistically. Budgets and messaging adjusted for peak tourist season versus local summer months. Every ad, landing page, and form built for thumb-scrolling mobile users.
Industries served in Miami
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Construction and contractors
Homeowners in Doral, Coral Gables, and Pinecrest actively looking for renovation work.
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Real estate
Buyers and sellers across Miami Beach, Brickell, and emerging neighborhoods.
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Restaurants and hospitality
Foot traffic for Wynwood eateries, Miami Beach venues, and downtown dining.
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Med spas and wellness
Hyper-targeted campaigns for Miami's beauty-conscious market.
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Law firms
High-value leads for Miami legal practices serving local clients.
Case study
TB Construction: zero to converting
The project
Built a 60+ page website, custom CRM, and full Meta ads pipeline for a Miami-based construction company. From no online presence to a lead-generating operation.
The strategy
Advantage+ campaigns with consultation booking forms. Custom audiences built from website traffic and past leads. Full pixel tracking from ad click to signed contract. CRM integration feeding conversion data back to Meta.
The result
Consistent flow of qualified leads. Higher-intent consultations. Lower cost per customer as the algorithm learned. Automated follow-up so no lead falls through the cracks.
View the full case studyRelated
Meta ads work best with the full infrastructure
Custom CRM
Capture leads from Meta ads, auto-score them, and get instant alerts with lead details.
Automation Workflows
Automate lead follow-ups, appointment scheduling, and conversion tracking back to Meta.
Web Development
High-converting landing pages designed for your ad campaigns and target audience.
FAQ
Meta ads in Miami, answered
How much do Meta Ads cost in Miami?
For Miami businesses, expect to invest $1,500-$3,000/month minimum in ad spend to see meaningful results. In competitive South Florida markets like real estate, luxury goods, or construction, budget $5,000-$10,000/month to compete effectively. My management fee is 20% of ad spend with a $1,000/month minimum, so your total investment starts around $3,000/month. Miami's market is competitive but highly lucrative. The right targeting can reach neighborhoods like Coral Gables, Brickell, and Miami Beach with precision.
How long before I see results from Facebook ads?
You'll see your first leads within 24-48 hours of launch. Meta's algorithm needs 2-4 weeks to learn your ideal audience and optimize delivery. Most Miami clients see profitable, scalable campaigns by week 4-6. The learning phase is critical: pause campaigns or make major changes too early and you reset the algorithm. I recommend a 90-day commitment to allow proper testing, optimization, and scaling. South Florida's diverse demographics mean it takes time to find which neighborhoods, age groups, and interests convert best for your specific offer.
What industries work best with Meta Ads in Miami?
Meta Ads work hardest for service businesses in South Florida: construction and remodeling, luxury real estate, med spas and aesthetics, legal services, home services like HVAC, roofing, and landscaping, e-commerce and retail, and event venues. Miami's high smartphone usage and visual culture make Instagram especially powerful. If your business has strong before-and-after visuals or lifestyle appeal, Meta Ads fit. The platform reaches Miami's mobile-first audience before they even know they need your service.
Do you require long-term contracts?
No long-term contracts. I work month-to-month. I do recommend a 90-day commitment for optimal results because Meta's algorithm needs time to learn and optimize. Cancel before 90 days and you cut off campaigns before they hit their stride. Most Miami clients who stick with it see their cost per lead drop 40-60% between month 1 and month 3 as the system learns what works. After the first 90 days, you can cancel anytime with 30 days' notice. I prefer earning your business every month over locking you into a contract you don't want.
How is working with you different from running ads myself?
You could boost posts and run basic campaigns yourself. But you'd be missing: Conversion Leads optimization, the setting that finds serious buyers instead of tire-kickers, proper Pixel tracking and Conversions API setup, custom audience building and lookalike modeling, A/B testing frameworks for creative and copy, CRM integration for closed-loop attribution, and weekly optimization based on performance data. Most business owners waste thousands learning what I already know. I have spent years and hundreds of thousands in ad spend figuring out what works in Miami's market. You get that immediately instead of burning money on trial and error.
What's your fee structure for Meta Ads management?
20% of monthly ad spend, with a $1,000 minimum. Spend $5,000/month on ads and management is $1,000. Spend $10,000/month and management is $2,000. You pay Meta directly for ad spend through your own Ads Manager, and you pay me separately for strategy, creative, optimization, and reporting. Setup fee is $1,500 one-time and covers Pixel installation, audience research, campaign architecture, ad creative strategy, and landing page optimization. For Miami businesses I also offer package deals that bundle Meta Ads with website development or CRM integration, which often saves 20-30% versus buying services separately.
Get a Meta ads audit
I review your current campaigns and show you exactly where money leaks and how to fix it. No obligation, honest feedback.
Or call (786) 964-8050. Month-to-month, no long-term contracts.