How I build
An operator's honest toolbox.
No proficiency percentages, no padded logos. Every tool below is named with where it actually runs in production.
$ pm2 status
restock-monitors ... online 24/7
lead-pipeline ... online 24/7
report-sync ... online 24/7
$ uptime: 40+ processes, monitored around the clock
01 / BUILD
Web and systems
Astro
Serves this site. Static-first, islands where interactivity earns it.
Next.js + React + TypeScript
The TB Construction site and CRM, Nation Capital, and most client platforms.
Tailwind CSS
Every layout on this site and the client builds. Utility-first, no CSS drift.
Supabase + Prisma
Run the TB Construction CRM: leads, scoring, and automated follow-up on PostgreSQL.
Node.js + PM2
Keeps 40+ monitors and automations alive 24/7 on dedicated hardware.
Vercel
Deployment for everything: preview builds, edge network, zero-downtime ships.
02 / RANK
Search
Technical SEO
Crawlability, indexation, and site architecture. The discipline behind +347% organic on Shopify SEO work.
Schema / JSON-LD
Structured data on every page of this site and client builds: Service, FAQ, Breadcrumb, Article.
Core Web Vitals
Performance engineering to sub-second loads. TurboHELOC ships at 95+ Lighthouse.
Search Console + GA4
Where every ranking claim gets verified before it is ever written down.
03 / PAID
Advertising
Meta Ads
Campaigns for TB Construction with full-funnel Pixel and conversion tracking.
Google Ads
Search campaigns built on CRM conversion data. Spend follows closed leads, not clicks.
Pixel / Conversions API
Server-side event tracking so ad platforms optimize on real leads, not clicks.
Reporting automation
Spend and lead data pulled automatically into client dashboards. No manual spreadsheets.
04 / CREATIVE
Production
Ad creative production
Statics and UGC-style video for Meta campaigns: TB Construction and Blast Bags.
Performance measurement
Every creative judged in Ads Manager on cost per result, click-through, and hook rate.
Why these tools
The rule behind the list
I don't chase trends. Every tool here has been battle-tested on real projects with real money on the line.
Performance is non-negotiable. If a tool slows me down or bloats the final product, it's out.
SEO is baked in, not bolted on. Server rendering, semantic HTML, and speed are requirements, not afterthoughts.
The goal isn't to use the hottest tech. The goal is to build systems that make you money.
Ready to build
Not sure what your project needs?
Tell me your goals. I'll recommend the right architecture, and I'll tell you honestly if the simple option is enough.