Skip to content

The engagement ⟲

The loop, run in order.

No agency waterfall and no mystery phases. A business enters at any pillar and the loop carries it: build it, rank it, put paid traffic on it, feed the ads with creative, measure everything.

6-12 wks average build SEO from day one measurement always on

Phase by phase

One engagement, five phases

01 / BUILD

6-12 wks, discovery to launch

The thing gets built

The backbone of the engagement. Six steps, each with named deliverables, so you always know what exists and what is next.

01.1

Discovery and strategy

1-2 wks

Deep research first. Your business model, competitors, target audience, technical constraints, and growth goals.

Competitive analysis document Technical SEO audit Project scope and timeline Technology recommendations

01.2

Architecture and planning

1 wk

Technical architecture, database schema, and page hierarchy. The SEO keyword map and URL structure happen here, not after launch.

System architecture diagram Database schema design Wireframes and user flows SEO keyword map and URL structure

01.3

Design and prototyping

1-2 wks

High-fidelity designs that balance aesthetics with conversion. Every element serves a purpose.

Desktop and mobile designs Interactive prototype Design system and style guide

01.4

Development and integration

3-6 wks

Clean, performant code. Optimized for Core Web Vitals, accessibility, and search engines. Built to scale.

Functional website or application CMS integration where needed API connections and automations Staging environment for testing

01.5

Testing and optimization

1 wk

Testing across devices, browsers, and network conditions. Performance audits, SEO validation, QA.

Cross-browser and device testing Performance optimization report SEO technical checklist Accessibility audit

01.6

Launch

ongoing

Deployment, monitoring, and a proper handoff. You get the keys and the documentation.

Production deployment Analytics and tracking setup Training and documentation

02 / RANK

from day one

The build gets ranked

Technical SEO is architecture work, not a bolt-on. Schema, Core Web Vitals, and clean URLs ship with the build. After launch the work turns to indexing, content targets, and authority.

  • Structured data shipped with the build
  • Core Web Vitals passing at launch
  • Keyword map executed as pages go live
  • Indexing and Search Console monitoring
+347% organic traffic in 8 months, Scarce.us

03 / PAID

after launch

Paid traffic lands on it

Campaigns launch on an asset that loads fast and already ranks, so every ad dollar works harder. Google and Meta, with conversions tracked back to the pipeline.

  • Campaign structure on Google and Meta
  • Pixel and conversion tracking wired in
  • Landing pages aligned to ad copy
  • Spend and management fee reported separately
$500K+ yearly ad spend managed at 4.2x ROAS

04 / CREATIVE

testing cadence

Creative feeds the ads

Ad statics, motion, and UGC-style video produced on a cadence. New variants enter testing, losers get cut, winners get budget.

  • Statics and motion ads for Meta
  • UGC-style video, scripted and edited
  • New variants on a set testing cadence
  • Performance read in Ads Manager, not vibes
4.8% conversion rate, Scarce.us storefront

05 / MEASURE

always on

The loop closes

Reporting and iteration. Automated monitors watch uptime, rankings, and spend around the clock, and what the data says drives the next cycle of the loop.

  • Monthly reporting: traffic, rankings, spend, return
  • Automated monitors on uptime and conversions
  • Underperformers rolled back, winners doubled down
  • Findings feed the next Build, Rank, Paid cycle
40+ automations live 24/7

Refined across 24 projects

Built on real projects, not theory

01

Every phase has a clear goal

You are never wondering what is happening or when it will be done. Timelines, deliverables, and checkpoints at every step.

02

Performance and SEO are architecture

Designed in from day one. You do not fix slow sites after launch, you build fast sites from the start.

03

Testing catches problems before users do

Staging first, then device and browser testing, performance audits, and SEO validation before anything goes live.

04

Launch starts the measurement

Real growth happens after launch: monitor the data, iterate on what works, cut what does not.

It’s not fast. It’s thorough. And it works.

Enter the loop

Start where it hurts most.

Come in for a build, an SEO problem, or an ad account that is bleeding. The loop picks it up from there.

Start a project View past work

Questions first? The contact page has direct lines.

We use cookies to enhance your browsing experience, provide personalized content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies. Learn more