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Documentation

The SEO playbooks.

Technical documentation, implementation guides, and strategic frameworks. The same material used on client work, published as working docs.

01 / Category

Master SEO strategy

Foundational strategic documentation that defines the overall SEO approach.

01

SEO Architecture Overview

Platform SEO goals, competitive positioning, technical foundation, and hub-and-spoke content architecture.

STRATEGY inside
02

Keyword Research Methodology

A 7-step process for keyword discovery: search intent analysis, difficulty assessment, and clustering.

7-STEP PROCESS inside
03

Schema Markup Standards

Platform-wide schema architecture with complete JSON-LD templates for Organization, Person, Service, and FAQ.

JSON-LD TEMPLATES inside
04

Internal Linking Strategy

Hub-and-spoke model, contextual linking rules, footer architecture, and anchor text strategy.

LINK EQUITY inside

02 / Category

Technical implementation

Code-level auditing and optimization checklists.

01

Technical SEO Checklist

The working audit checklist: crawlability, indexation, Core Web Vitals, structured data, and mobile.

AUDIT CHECKLIST inside

03 / Category

Analytics and reporting

Measurement setup so the work can be judged by numbers.

01

Analytics Setup Guide

GA4 and Search Console configuration, conversion tracking, and the reports worth reading.

GA4 + GSC inside

04 / Category

Quick reference

Planning matrices and timelines for running the work.

01

SEO Implementation Timeline

What happens in which month: a realistic sequencing of technical, content, and authority work.

TIMELINE inside
02

Service Keyword Matrix

Keyword-to-page mapping for service businesses: which query each page should own.

KEYWORD MAPPING inside

Keep going

More SEO resources

01

Blog and case studies

Real-world implementations, case studies, and tactical writeups.
02

SEO services

Professional implementation of these strategies for your business.
03

Portfolio

See these strategies in action across shipped projects.

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