02 / RANK
Technical SEO in Miami. Fix the foundation first.
Core Web Vitals, schema markup, and crawlability fixed at the code level. Built for Miami's most competitive industries: e-commerce, real estate, legal, and healthcare.
The problems
Invisible issues cost you customers daily
Slow page speed kills conversions
53% of mobile users abandon sites that take over 3 seconds to load. A typical broken profile: LCP 4.2s, CLS 0.18, INP 315ms, stuck beyond page 3.
The fix
Core Web Vitals optimization
LCP, CLS, and INP brought inside Google's Good thresholds via image compression, lazy loading, critical CSS inlining, and JavaScript work. After: LCP 1.8s, CLS 0.02, INP 120ms, page 1 position 4, +156% traffic in 6 weeks.
Google cannot understand your site
Missing or broken schema means Google does not recognize your business type, services, reviews, or local relevance. No rich results, no local pack.
The fix
Full schema implementation
LocalBusiness, Service, Product, Review, FAQ, and HowTo schema. One client qualified for 12 rich result types, appeared in the local pack for 8 target keywords, CTR up 89%.
Crawl errors block your pages
404s, redirect chains, broken internal links, and bad canonicals waste crawl budget. A typical audit finds 238 crawl errors, 47 redirect chains, 156 broken links, 60% of pages unindexed.
The fix
Crawlability and architecture fixes
Every crawl error fixed, redirect chains eliminated, internal linking rebuilt. After: zero critical errors, 95% of pages indexed, authority distributed where it earns.
Mobile usability hurts every ranking
Mobile-first indexing means Google ranks your mobile site. Small text, cramped touch targets, and missing viewport settings drag desktop rankings down too.
The fix
Mobile-first optimization
Responsive design verification, touch target spacing, viewport configuration, mobile-specific performance tuning. After: 100/100 mobile usability, +67% mobile traffic.
Measured
One Miami Shopify client, 8 weeks
| Metric | Before | After, 8 weeks | Change |
|---|---|---|---|
| LCP (mobile) | 4.2s | 1.8s | 57% faster |
| CLS | 0.18 | 0.02 | 89% better |
| Pages indexed | 42% (156/372) | 94% (350/372) | +124% more pages |
| Organic traffic | 2,340/mo | 8,120/mo | +347% |
| Avg position (top 20 KWs) | 18.4 | 7.2 | 11.2 positions gained |
Included
Every technical ranking factor, covered
Core Web Vitals optimization
LCP, CLS, and INP inside Google's thresholds: WebP conversion, lazy loading, critical CSS inlining, JavaScript bundles, font loading strategy, monthly monitoring.
Schema markup implementation
LocalBusiness with geo coordinates, Service, Product, Review, FAQ, HowTo, Article, and Organization schema, validated in the Rich Results Test.
XML sitemap optimization
Dynamic XML sitemaps, image sitemaps, priority configuration, GSC submission, and error monitoring for large sites.
Robots.txt and crawl budget
Robots.txt configuration, crawl error resolution, blocked resource fixes, log file analysis for enterprise, Googlebot rendering tests.
Mobile-first optimization
Mobile usability audit, responsive verification, touch element spacing, viewport configuration, mobile Core Web Vitals.
Internal linking architecture
Flat architecture on the 3-click rule, contextual anchor text, orphaned page rescue, authority distribution mapping, breadcrumbs.
HTTPS and security audit
Site-wide HTTPS verification, SSL validation, mixed content resolution, security headers, malware scanning, monthly checks.
Duplicate content fixes
Canonical tags, URL parameter handling, pagination management, hreflang for international sites, 301 redirect strategy.
Process
Five steps, twelve weeks
- 01 Week 1
Full technical audit
Full crawl with Screaming Frog, Search Console, PageSpeed Insights, and custom scripts. Core Web Vitals, schema validation, mobile usability, architecture. Deliverable: a 30-50 page report plus a 60-minute strategy call.
- 02 Week 1-2
Prioritization and roadmap
Fixes ranked by ranking impact, complexity, and your business goals. Security and crawlability first, Core Web Vitals and schema in weeks 2-4. Deliverable: a 90-day roadmap with estimated impact per fix.
- 03 Week 2-8
Implementation, code-level
I fix issues directly in your codebase, no middleman. Images, lazy loading, critical CSS, schema, crawl errors, redirects. Shopify and WooCommerce within platform constraints, custom sites with full flexibility. Everything tested in staging first. Deliverable: weekly progress reports.
- 04 Week 8-10
Validation and testing
Schema in the Rich Results Test, Core Web Vitals in PageSpeed and Search Console, crawl errors confirmed resolved, mobile tested on real devices, re-indexing requested. Deliverable: a validation report with before and after comparisons.
- 05 Month 3+
Ongoing monitoring
Monthly audits catch crawl errors, performance regressions, schema issues, and security threats. Automated alerts for critical problems, quarterly full audits as the algorithm evolves.
Case studies
Real results for Miami businesses
E-commerce, Sunny Isles Beach
Fashion retailer: 347% traffic growth
Shopify store with 4.2s LCP, poor mobile experience, and 60% of pages unindexed from crawl errors and redirect chains.
- → Converted 500+ images to WebP
- → Lazy loading on product galleries
- → Removed 8 unused Shopify apps
- → Fixed 156 broken internal links
- → Added Product, Review, and Breadcrumb schema
- → Eliminated 47 redirect chains
Construction, Coral Gables
Contractor: 156% more qualified leads
Local construction company invisible in Google Maps despite a physical Coral Gables location. Missing schema and mobile usability errors blocked local pack visibility.
- → LocalBusiness schema with exact geo coordinates
- → Service schema for 8 construction specialties
- → Mobile viewport and touch target fixes
- → Service area pages for 15 Miami neighborhoods
- → Fixed critical GSC mobile usability errors
- → Site architecture flattened to 3 clicks
SaaS, Brickell
Software startup: zero to page 1
New B2B SaaS platform launching with zero existing SEO, competing against established fintech software players.
- → SoftwareApplication schema implementation
- → FAQ and HowTo schema for the knowledge base
- → Core Web Vitals: 2.5s to 1.4s LCP
- → Dynamic sitemap for auto-generated pages
- → Hreflang tags for the Spanish version
- → Canonical strategy for filtered views
Coverage
Miami-Dade, Broward, and Palm Beach
Miami-Dade
Brickell, Coral Gables, Wynwood, Doral, Aventura, Sunny Isles Beach, Downtown Miami, Edgewater, Design District, Coconut Grove, Little Havana, Miami Beach, South Beach, Bal Harbour, Key Biscayne, Kendall, Pinecrest, Homestead
Broward
Fort Lauderdale, Hollywood, Pembroke Pines, Miramar, Coral Springs, Pompano Beach, Davie, Plantation, Sunrise, Weston
Palm Beach
West Palm Beach, Boca Raton, Delray Beach, Jupiter, Boynton Beach, Wellington, Palm Beach Gardens, Deerfield Beach
Local clients can meet in person at your office or a convenient spot. I work with businesses nationwide too, but deep South Florida market knowledge, from the bilingual market to seasonal trends, favors the locals.
Pricing
Technical SEO pricing
Transparent pricing with clear deliverables. As a full-stack developer I fix issues directly in your codebase: no middleman, no communication gaps.
Technical Audit
$1,500
one time
- Complete site crawl analysis
- Core Web Vitals assessment
- Schema markup validation
- Mobile usability review
- 30-50 page detailed report
- 60-minute strategy call
Best for: Understanding current issues, DIY implementation
Professional
$3K-8K
one-time project, 6-12 weeks
- Everything in Audit, plus:
- Full implementation of fixes
- Core Web Vitals optimization
- Schema markup implementation
- Crawl error resolution
- Mobile-first optimization
- Weekly progress reports
- 30 days post-launch monitoring
Best for: Complete technical overhaul with code-level fixes
Ongoing
$2K-5K
per month
- Everything in Professional, plus:
- Monthly technical audits
- Continuous CWV monitoring
- Automated issue alerts
- GSC error resolution
- Same-day priority support
- Quarterly full audits
- Algorithm update analysis
Best for: E-commerce, enterprise sites, ongoing optimization
FAQ
Technical SEO, answered
What is technical SEO and why does it matter for Miami businesses?
Technical SEO ensures search engines can properly crawl, index, and understand your website. For Miami businesses, the technical foundation matters because local search is highly competitive. Issues like slow page speed, mobile usability problems, or broken schema markup can prevent your site from ranking in Google's local pack or organic results, causing you to lose customers to competitors. I fix these foundational issues so your site can rank where it should.
How much does technical SEO cost in Miami?
Technical SEO audits start at $1,500 for a full analysis and prioritized recommendations. Full technical optimization projects range from $3,000-$15,000 depending on site complexity, number of pages, and issues discovered. For Miami e-commerce sites or enterprise businesses, I offer ongoing technical maintenance packages starting at $2,000/month. Every project includes a free initial consultation to assess your specific needs and provide transparent pricing.
How long does it take to see results from technical SEO?
Technical SEO improvements often show results faster than content-based strategies. Simple fixes like schema markup or crawl error resolution can improve rankings within 2-4 weeks as Google re-crawls your site. Core Web Vitals optimization typically shows measurable improvements in 4-8 weeks. Complex site migrations or architecture overhauls may take 8-12 weeks for full impact. I provide weekly progress reports so you can track improvements in real-time.
What's included in your technical SEO audit?
My technical SEO audit covers: Core Web Vitals analysis (LCP, CLS, INP), mobile-first indexing readiness, crawlability assessment, XML sitemap optimization, robots.txt configuration, schema markup validation, site architecture review, HTTPS and security audit, duplicate content identification, canonical tag verification, internal linking analysis, page speed diagnosis, JavaScript rendering checks, and international SEO setup (if applicable). You receive a detailed 30-50 page report with prioritized action items and estimated impact.
Do you fix Core Web Vitals for Shopify stores?
Yes, I specialize in Core Web Vitals optimization for Shopify, WooCommerce, Magento, and custom e-commerce platforms. My approach includes image compression and lazy loading, critical CSS inlining, JavaScript optimization, theme performance tuning, third-party app audit, font loading optimization, and server response time improvements. I've helped Miami Shopify stores achieve LCP under 2.0 seconds and perfect CLS scores of 0.0, resulting in 30-50% traffic increases.
Can you help with Google Search Console errors?
Absolutely. I resolve all types of Google Search Console issues including: crawl errors and 404s, mobile usability problems, index coverage issues ('Discovered - currently not indexed'), Core Web Vitals failures, security issues and manual actions, structured data errors, AMP validation problems, and sitemap submission errors. Most critical errors are fixed within 48-72 hours, with full resolution and monitoring completed within 2-3 weeks.
What makes your technical SEO approach different?
As a full-stack developer and SEO specialist, I fix technical issues directly in your codebase. Unlike agencies that provide recommendations requiring separate developer implementation, I handle the entire process: diagnosis, prioritization, code-level fixes, deployment, and validation. This eliminates communication gaps, speeds up implementation, and ensures fixes are done correctly the first time. Plus, all Miami clients receive ongoing monitoring to catch new issues before they impact rankings.
Do you work with Miami businesses outside of Sunny Isles?
Yes, I serve businesses throughout Miami-Dade, Broward, and Palm Beach counties, including Brickell, Coral Gables, Wynwood, Doral, Aventura, Downtown Miami, Miami Beach, Fort Lauderdale, Boca Raton, and West Palm Beach. For local clients, I'm available for in-person meetings at your office or a convenient location. I also work with businesses nationwide, but my deep Miami market expertise gives local clients a competitive advantage.
Will technical SEO help my Google Business Profile rankings?
Yes, significantly. Google uses your website's technical health as a ranking signal for local pack results. Fast page speed, mobile optimization, proper schema markup, and secure HTTPS all contribute to better Google Business Profile visibility. I've seen Miami businesses jump from positions 8-15 to top 3 local pack after technical optimization combined with GBP optimization. A strong technical foundation supports every other SEO effort.
How often should technical SEO audits be performed?
I recommend quarterly technical audits (every 3 months) for active websites, especially e-commerce sites or those frequently updated. After major changes like site migrations, redesigns, platform changes, or significant content additions, immediate audits are critical. For Miami businesses in competitive industries like real estate, legal services, or healthcare, monthly technical monitoring helps maintain your edge. I offer automated monitoring that alerts you to critical issues between formal audits.
Related
The rest of the RANK stack
Get a technical SEO audit
A free 45-minute consultation: Core Web Vitals analysis, schema review, and a prioritized action plan for what is holding your rankings back.
Or call (786) 964-8050. In-person meetings available in Miami.