Build · e commerce · Live
Moment in Time
Luxury watch marketplace with $25M+ in seller payouts.
What it is
A high-end marketplace for luxury timepieces. The platform connects buyers and sellers of Rolex, Patek Philippe, and other investment-grade watches, facilitating over $25M in secure transactions.
- Shopify Plus
- Custom App
- Escrow Integration
- Algolia
- AWS
What it does
4 things, working.
Secure escrow payment integration
Real-time global inventory sync
Advanced fraud detection system
White-glove concierge service portal
Screens
See it running.
The build
Why, and how.
The problem
Trust is the biggest barrier in the secondary luxury watch market. Buyers and sellers needed a platform that guaranteed authenticity and payment security for high-value transactions.
What I built
Architected a security-first e-commerce platform with integrated escrow, rigorous authentication workflows, and a premium UX that reflects the value of the assets.
Under the hood
We built a custom Shopify App to handle the complex escrow logic. When a high-value order is placed, the funds are routed to a secure holding account via API. The app then triggers a workflow for the authentication team. We used Algolia for search to allow collectors to filter by minute details (Reference Number, Dial Color, Year) with instant results.
Search
We targeted high-value "transactional" keywords like "Buy Rolex Daytona" and "Sell Patek Philippe". We implemented Product Schema with aggregate ratings to show "5 Stars" in search results, increasing CTR. We also built a "Watch Guide" content hub that ranks for informational queries, feeding the retargeting funnel.
How it was built
- Customized Shopify Plus checkout for high-value compliance
- Integrated third-party authentication services via API
- Built a high-performance search experience with Algolia
- Designed a luxury-first UI with immersive product imagery
What came of it
- Facilitated over $25 Million in secure seller payouts
- Became a trusted global destination for collectors
- Achieved zero chargeback fraud incidents
- Scaled inventory to include rare, six-figure timepieces
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