Rank · e commerce · Live
Scarce.us
High-performance Shopify store with custom "Styling Quiz" and rewards.
What it is
A streetwear e-commerce store featuring a custom-built "Styling Quiz" for personalization and a rewards program. The site uses scarcity tactics and advanced CRO to drive high conversion rates.
- Shopify Liquid
- Vue.js
- Klaviyo
- ReCharge
- Google Analytics 4
What it does
4 things, working.
Interactive Styling Quiz for personalized recommendations
Custom loyalty and rewards program integration
Dynamic scarcity countdowns and stock alerts
Mobile-first UX design optimization
Screens
See it running.
The build
Why, and how.
The problem
Generic e-commerce experiences were failing to engage the target demographic. The brand needed a way to personalize the shopping journey and increase average order value.
What I built
Developed a gamified "Styling Quiz" that captures user preferences and recommends curated outfits, coupled with a scarcity-driven UI to encourage immediate action.
Under the hood
We injected a lightweight Vue.js application directly into the Shopify Liquid theme to power the "Styling Quiz". This delivers an app-like experience without the performance penalty of a full headless build. State management handles user choices, which are then tagged to the customer profile in Shopify and synced to Klaviyo via API for hyper-segmented email marketing flows.
Search
We implemented a "Collection Page" strategy, optimizing pages for specific streetwear aesthetics (e.g., "Y2K Streetwear", "Oversized Hoodies"). We also used structured data for Products and Breadcrumbs to ensure rich snippets in Google Shopping results. The quiz itself serves as a link magnet, encouraging shares on social media which boosts overall domain authority.
How it was built
- Custom Vue.js app embedded within Shopify theme
- Advanced data layer implementation for tracking quiz behavior
- Direct integration with Klaviyo for personalized flows
- Performance tuning for sub-2 second load times
What came of it
- Significantly increased engagement time on site
- Boosted Average Order Value (AOV) by 22% via bundles
- Built a massive email list through quiz lead capture
- Achieved a 4.8% conversion rate, well above industry average
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