02 / RANK
Scarce.us
A streetwear e-commerce store featuring a custom-built "Styling Quiz" for personalization and a robust rewards program. The site uses scarcity tactics and advanced CRO to drive high conversion rates.
01
The challenge
Generic e-commerce experiences were failing to engage the target demographic. The brand needed a way to personalize the shopping journey and increase average order value.
02
The solution
Developed a gamified "Styling Quiz" that captures user preferences and recommends curated outfits, coupled with a scarcity-driven UI to encourage immediate action.
03
How it was built
- 01 Custom Vue.js app embedded within Shopify theme
- 02 Advanced data layer implementation for tracking quiz behavior
- 03 Direct integration with Klaviyo for personalized flows
- 04 Performance tuning for sub-2 second load times
04
Technical deep-dive
We injected a lightweight Vue.js application directly into the Shopify Liquid theme to power the "Styling Quiz". This delivers an app-like experience without the performance penalty of a full headless build. State management handles user choices, which are then tagged to the customer profile in Shopify and synced to Klaviyo via API for hyper-segmented email marketing flows.
05
Growth and SEO
We implemented a "Collection Page" strategy, optimizing pages for specific streetwear aesthetics (e.g., "Y2K Streetwear", "Oversized Hoodies"). We also used structured data for Products and Breadcrumbs to ensure rich snippets in Google Shopping results. The quiz itself serves as a link magnet, encouraging shares on social media which boosts overall domain authority.
06
Outcomes
| No. | Result |
|---|---|
| 01 | Significantly increased engagement time on site |
| 02 | Boosted Average Order Value (AOV) by 22% via bundles |
| 03 | Built a massive email list through quiz lead capture |
| 04 | Achieved a 4.8% conversion rate, well above industry average |
07
Gallery
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