Paid · local services · Live
The CitiPros
High-converting lead gen engine for construction services.
What it is
A sophisticated lead generation platform for a roofing and construction company. Features granular, city-specific landing pages and a multi-step quote form that qualifies leads before they reach the sales team.
- Next.js
- Tailwind CSS
- Twilio SendGrid
- Google Maps API
- CRM Integration
What it does
4 things, working.
Multi-step conditional logic quote form
Dynamic location-based landing pages
Instant SMS/Email lead notifications
CRM integration for automated follow-up
Screens
See it running.
The build
Why, and how.
The problem
The client was relying on expensive, low-quality shared leads. They needed a proprietary system to generate exclusive, high-intent inquiries from specific neighborhoods.
What I built
Built a hyper-local SEO machine with hundreds of targeted landing pages and a friction-free quote wizard that captures detailed project data.
Under the hood
We built a Next.js application using Dynamic Routes to generate landing pages for every city and service combination (e.g., /roofing/miami, /roofing/fort-lauderdale). The quote form uses a state machine to guide users through qualifying questions, adapting the flow based on their answers. Upon submission, a serverless function processes the data, sends it to the CRM via API, and triggers an instant SMS alert to the sales team.
Search
The strategy focused on hyper-local coverage. We created unique content templates for each city page, injecting local data points (landmarks, neighborhoods) to avoid "duplicate content" penalties. We implemented extensive LocalBusiness Schema markup, linking each page to the specific Google Business Profile service area, which lifted map pack rankings.
How it was built
- Programmatic SEO for scalable page generation
- Implemented schema markup for local service businesses
- Optimized form UX to reduce abandonment
- Set up server-side tracking for accurate attribution
What came of it
- Tripled the volume of exclusive, qualified leads
- Reduced marketing spend by 40% by cutting out middlemen
- Achieved #1 rankings for "Roofing [City]" across the region
- Sales data entry automated
Want a build like this?
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