The CitiPros
A sophisticated lead generation platform for a roofing and construction company. Features granular, city-specific landing pages and a multi-step quote form that qualifies leads before they reach the sales team.
Technologies
Related Services
The Challenge
The client was relying on expensive, low-quality shared leads. They needed a proprietary system to generate exclusive, high-intent inquiries from specific neighborhoods.
The Solution
Built a hyper-local SEO machine with hundreds of targeted landing pages and a friction-free quote wizard that captures detailed project data.
◆ Technical Deep Dive
We built a Next.js application using Dynamic Routes to generate landing pages for every city and service combination (e.g., /roofing/miami, /roofing/fort-lauderdale). The quote form uses a state machine to guide users through qualifying questions, adapting the flow based on their answers. Upon submission, a serverless function processes the data, sends it to the CRM via API, and triggers an instant SMS alert to the sales team.
◆ Growth & SEO Strategy
The strategy focused on "Hyper-Local" dominance. We created unique content templates for each city page, injecting local data points (landmarks, neighborhoods) to avoid "duplicate content" penalties. We implemented extensive LocalBusiness Schema markup, linking each page to the specific Google Business Profile service area, which skyrocketed map pack rankings.
Key Outcomes
Tripled the volume of exclusive, qualified leads
Reduced marketing spend by 40% by cutting out middlemen
Achieved #1 rankings for "Roofing [City]" across the region
Streamlined the sales process with automated data entry