03 / PAID
Turn clicks into customers.
Stop wasting money on bad clicks. Data-driven PPC campaigns put your business in front of high-intent buyers the moment they search.
Why PPC
Paid search earns its keep when it's measured
Instant traffic
Skip the waiting game. Your business sits at the top of Google search results within 24 hours of launch.
Precision targeting
Target customers by location, device, time of day, and income level to maximize return on spend.
Measurable ROI
Track every dollar. Calls, form fills, and sales measured so the spend stays profitable.
Competitor conquest
Show your ads when customers search for your competitors' names. Capture that traffic cleanly.
Methodology
No set-it-and-forget-it
- 01
Audit and competitor analysis
Who are you fighting? What keywords are they bidding on? I find the gaps where clicks are cheaper and intent is higher.
- 02
Structure and build
Single keyword ad groups for maximum relevance. Better Quality Score directly lowers your cost per click.
- 03
Tracking setup
Server-side tracking for calls, form fills, and purchases. If it can't be measured, money doesn't get spent on it.
Optimized weekly
→ Negative keywords: filtering bad traffic
→ Bid adjustments: device, location, time
→ Ad copy testing: CTR improvement
→ Landing page conversion rate
→ Budget re-allocation to winners
✓ Cost per acquisition down, lead volume up
Pricing
Transparent monthly management
Ad spend is paid directly to the ad platform and is not included in the management fee.
Starter PPC
$1,200 per month
For local service businesses getting started with Google Ads.
- Up to $5k/mo ad spend
- Google Search ads only
- 25 target keywords
- Basic landing page advice
- Monthly reporting
- Call tracking setup
Growth PPC
$2,500 per month
For scaling businesses needing multi-channel reach and optimization.
- Up to $15k/mo ad spend
- Google and Bing Search ads
- Google Display remarketing
- Unlimited keywords
- A/B ad testing, weekly
- Landing page optimization
- Bi-weekly strategy calls
Enterprise
$5,000+ per month
Full-service management for high-volume accounts and national brands.
- $15k+ monthly ad spend
- Omnichannel: YouTube + social
- Programmatic display
- Custom Data Studio dashboard
- Competitor conquest campaigns
- Dedicated account manager
- Priority support
FAQ
Common questions
Do I pay Google or you?
You pay two separate amounts: 1) Your ad spend is paid directly to Google/Microsoft. 2) My management fee is paid to me for strategy, setup, optimization, and reporting.
How long until I see results?
Traffic starts instantly once ads are approved (usually within 24 hours). However, optimizing for the lowest cost-per-lead typically takes 4-6 weeks of data collection and refinement.
What is a 'good' budget?
It depends on your average customer value. For local services, I recommend starting with at least $1,500/mo in ad spend. For e-commerce or national software companies, $5,000/mo is often the entry point for significant meaningful data.
Do you offer landing pages?
Yes. Sending paid traffic to a homepage often kills conversion rates. I can design and build dedicated high-converting landing pages specifically for your campaigns as an add-on service.
Related
The rest of the PAID stack
Meta Ads Management
Facebook and Instagram campaigns optimized for booked consultations, not form fills.
Digital Marketing
The full paid pillar: strategy, channels, tracking, and reporting in one place.
Web Development
Dedicated landing pages built to convert the traffic your campaigns buy.
Put your budget on high-intent clicks
An audit of your market and current account comes first. Then a campaign plan with real numbers.
Or call (786) 964-8050.