04 / CREATIVE
Creative that keeps the ad engine fed.
Ad accounts do not die from bad targeting. They starve from stale creative. This is the production line: statics, UGC-style video, and produced content, briefed on ad data and measured in Ads Manager.
Production
Three ways to feed the account
Meta ad creatives
Statics and motion built for the feed: hooks, copy variants, and every placement size, briefed on what the ad account is telling us.
UGC-style video
Scripted, shot, and edited to read native in the feed. Talking head, product-in-hand, and testimonial formats.
Produced video and stills
Brand-level shoots for product, service, and founder-led content. One shoot becomes a month of cutdowns and stills.
The closed loop
Creative feeds Paid.
Every batch drops into the ad account. The Pixel reports back what converts. Winners get scaled and remade, losers get retired, and the next brief starts from real spend data instead of taste.
04 / CREATIVE 03 / PAID winners scale
See how the paid engine runsProof
Work that had to perform
TB Construction
Meta ad creatives running against full-funnel Pixel tracking. Every creative is measured against real leads, not likes.
Scarce.us
Brand and store creative for a Shopify streetwear label that converts at rates most stores never see.
Yossi.co
Brand work and content direction that holds attention: engagement up 150 percent, with 4m12s average sessions.
Monthly production
Pick a cadence
Month to month retainers. Scope is set upfront, output lands on a calendar.
Statics
$1,500/mo
A monthly batch of static ad creatives with copy variants, sized for every placement, plus a monthly performance review.
Statics + Video
$3,000/mo
Everything in Statics, plus motion graphics and UGC-style video edits, iteration on winners, and a biweekly review.
Full production
$5,000+/mo
The full engine: produced video and stills shoots, an always-on testing pipeline, and weekly iteration with the ad account.
Common questions
Straight answers
How fast does creative ship?
Static batches ship in days, video in one to two weeks depending on scope. Retainer clients run on a standing monthly calendar, so the ad account never goes dry.
What about revisions?
Revision rounds are included in every batch. We iterate until it is ready to spend against, then the numbers in Ads Manager decide the rest.
Who owns the assets?
You do. Finished creatives, working files, and raw footage on request. Nothing is held hostage if we stop working together.
How is creative performance measured?
In Ads Manager, per creative: cost per result, click-through rate, and hook rate on video. Winners scale, losers rotate out, and the next batch is briefed on that data.
04 / CREATIVE
Your ads are only as good as the next batch.
Tell me what you are running and what it costs you per result. The first brief starts there.