03 / PAID
Digital marketing, run as one system.
Meta ads, Google ads, landing pages, and CRM tracking wired together. Every dollar traced from click to signed contract.
The problem
Channel silos burn budgets
Most businesses buy digital marketing in pieces. One vendor runs the ads. Another built the website. Nobody owns the tracking, so nobody can say which dollar produced which customer.
The reports show clicks and impressions. Your bank account shows something else.
I build and run the whole chain: the ads, the landing pages, the pixel and server-side tracking, and the CRM the leads land in. One operator, one system, one number that matters: cost per customer.
The channels
Where the budget goes
Each channel has its own page with pricing and method. This is the map.
Meta Ads: Facebook and Instagram
Advantage+ campaigns optimized for booked consultations, not cheap form fills. Custom audiences, full pixel tracking, CRM feedback loop.
Google Ads and PPC
Search campaigns that catch buyers at the moment of intent. Single keyword ad groups, negative keyword pruning, weekly bid work.
Social media marketing
Organic presence that backs the paid work: content, scheduling, and engagement that make your profiles worth clicking through to.
Landing pages and conversion
Dedicated pages built for the campaign, not the homepage. Fast load times, clear CTAs, mobile-first.
How it runs
Four rules, every account
- 01
Tracking before spend
Pixel, Conversions API, and server-side call and form tracking go in first. If it cannot be measured, money does not get spent on it.
- 02
Channel mix
Meta for demand creation, Google for demand capture. Budget goes where your customer actually is, not where an agency has a package.
- 03
CRM loop
Leads sync to your CRM with source attached. When a lead becomes a customer, that data goes back to the platforms so the algorithms learn who signs contracts.
- 04
Weekly optimization
Kill what does not work, scale what does. Budget re-allocation, creative refresh, and bid adjustments every week, with a report you can read in two minutes.
Case study
TB Construction: the whole chain, built once
The project
A 60+ page website, custom CRM, and full Meta ads pipeline for a Miami-based construction company. From no online presence to a working lead system.
The strategy
Advantage+ campaigns with consultation booking forms. Custom audiences from website traffic and past leads. Pixel tracking from ad click to signed contract, with the CRM feeding conversion data back to Meta.
The result
A consistent flow of qualified leads, higher-intent consultations, and a cost per customer that dropped as the algorithm learned. Automated follow-up so no lead falls through the cracks.
View the full case studyFAQ
Digital marketing, answered
Which digital marketing channels do you manage?
Two paid channels, run as one system: Meta Ads (Facebook and Instagram) and Google Ads (search, display remarketing, and Bing). Both feed the same tracking stack: pixel and Conversions API events, server-side call and form tracking, and CRM sync so every lead carries its source.
Should I start with Meta Ads or Google Ads?
For most Miami service businesses, Meta Ads first: lower costs and better targeting options. Google Ads work best for high-intent searches like 'emergency plumber Miami' while Meta reaches people before they search. Both channels can run simultaneously for maximum coverage.
How are fees structured?
Meta Ads management is 20% of ad spend with a $1,000 monthly minimum. Google Ads management starts at $1,200 per month for local service businesses. Ad spend is always paid directly to the platform, never through me, so you keep full ownership of your accounts.
How do you track what the marketing actually produces?
Full pixel tracking and Conversions API on Meta, server-side tracking for calls, form fills, and purchases on Google. Leads sync to your CRM with source tracking, and weekly reports show cost per lead, conversion rates, and ROI by campaign and audience.
How long until digital marketing shows results?
Paid traffic starts within 24-48 hours of launch on either platform. Optimizing to the lowest cost per lead takes 4-6 weeks of data collection and refinement, and most clients see profitable, scalable campaigns by week 4-6.
Related
The infrastructure behind the ads
Custom CRM
Capture leads from ads, auto-score them, and get instant alerts with lead details.
Automation Workflows
Automated follow-ups, appointment scheduling, and conversion tracking back to the platforms.
SEO Services
The organic side: rankings that keep producing after the ad budget stops.
One operator for the whole funnel
Tell me what you sell and what a customer is worth. I'll map the channels and the numbers before you spend a dollar.
Or call (786) 964-8050. Month-to-month, no long-term contracts.