03 / PAID
Social media that sells, not just posts.
Content strategy, community, and paid campaigns across Instagram, LinkedIn, Facebook, and TikTok. Every post has a job in your funnel.
The service
Complete social media marketing
Awareness, community, and direct conversions, measured. Not posting into the void.
Strategic content planning and creation
Monthly content calendars, brand voice guidelines, content pillars, platform-specific optimization, hashtag research, graphics, carousels, short-form video, and caption writing with CTAs.
Precision audience targeting
Demographics, interests, behaviors, life events, custom audiences from website visitors and email lists, and lookalikes modeled on your best customers.
Paid social campaigns
Organic reach is declining on every platform. Paid campaigns amplify the content that works: awareness, engagement, traffic, lead generation, conversion, and retargeting.
Influencer collaboration
Discovery and vetting by engagement rate and audience quality, partnership negotiation, campaign briefs, performance tracking, and micro-influencer strategy for higher engagement at lower cost.
Platform-specific
Each platform gets its own playbook
Visual brands, lifestyle businesses, B2C.
Feed content optimized for discovery, Reels on trending audio, story sequences with links, shopping tags for e-commerce.
B2B brands, professional services, thought leadership.
Authority content, employee advocacy, lead gen forms and gated content, InMail outreach.
Community building, local businesses, broad demographic reach.
Groups for community, event promotion, marketplace listings, advanced retargeting.
TikTok
Gen Z and millennial reach with entertaining content.
Trend participation, behind-the-scenes moments, creator collaborations, TikTok Shop where it applies.
Measurement
No guessing. Everything tracked.
UTM parameters and platform pixels trace every conversion back to the specific campaign, post, or ad that produced it.
Social traffic connects to actual revenue, so ROI and cost per acquisition are real numbers, not estimates. Competitive benchmarking shows where you stand against direct competitors.
A monthly report covers performance by platform, growth trends, conversion tracking, and next month's plan.
Metrics tracked
ENGAGEMENT → likes, comments, shares, saves, watch time
GROWTH → follower rate, reach, impressions, profile visits
CONVERSION → CTR, CPC, cost per lead, ROAS
ATTRIBUTION → UTM + pixel, revenue per campaign
✓ One report, every number that matters
Packages
Social media marketing packages
Strategic content, community growth, and measurable ROI. Pick the level that matches the goal.
Starter
$1,500 per month
Consistent organic presence
- 2 platforms, e.g. Instagram + Facebook
- 12 high-quality posts per month
- Community management check-ins
- Basic graphic design
- Hashtag and keyword strategy
- Monthly performance report
Best for: Small businesses starting their social presence
Growth
$3,000 per month
Expansion plus paid ads
- 3 platforms included
- 20 posts per month, includes 4 Reels or TikToks
- Paid ad management, $3k spend limit
- Daily community engagement: replies and DMs
- Daily story sequences
- Bi-weekly strategy calls
Best for: Brands ready to scale traffic and revenue
Authority
$5,000+ per month
Omni-channel coverage
- 4+ platforms included
- Daily content: 30 posts per month
- Advanced video production: 8 Reels per month
- Premium ad tracking, unlimited spend
- Influencer outreach campaigns
- Crisis management and PR
- Weekly in-depth reporting
Best for: Brands that lead their category and intend to keep it
Posts convert, not just perform. Vanity metrics are nice, sales are better. Every piece of content has a purpose in your funnel.
You get more than a social media manager: graphic design, video editing, and copywriting behind every post.
FAQ
Social media marketing, answered
Which platforms should my brand focus on?
It depends on your target audience and business goals. B2B companies typically excel on LinkedIn, while B2C brands often see better results on Instagram and TikTok. I audit your audience demographics and recommend the platforms where your ideal customers are most active.
How much should I budget for paid social campaigns?
For startups, I recommend starting with $1,000-$3,000/month per platform to test and optimize. Established brands typically invest $5,000-$20,000/month depending on goals and industry competition. I create a budget that aligns with your growth objectives and ROI targets.
How quickly will I see results from social media marketing?
Organic growth takes 3-6 months to build momentum. Paid campaigns can drive immediate traffic and conversions within days. Expect engagement improvements within the first month, follower growth by month 2-3, and measurable business impact in leads and sales by months 3-6 with consistent execution.
Do you create all the content, or do we need to provide it?
Flexible options. I can create everything from scratch: graphics, videos, captions. I can work with content you provide, repurposing existing assets, or run a hybrid approach. Most clients prefer full-service content creation paired with occasional user-generated content and behind-the-scenes material from their team.
How do you measure social media ROI?
I track everything from awareness metrics like reach and impressions, to engagement like likes, comments, and shares, to direct conversions: clicks, leads, sales. Using UTM parameters and platform pixels, I attribute revenue directly to specific campaigns and calculate precise ROI. You see exactly how much revenue each dollar of social investment generates.
Related
The rest of the PAID stack
Stop posting into the void
A social audit comes first: engagement analysis, competitor review, and a growth forecast. Then a strategy with a number attached.
Or call (786) 964-8050.