Build · fintech · Live
TurboHELOC
Full-stack fintech landing page with interactive HELOC calculator, multi-step pre-qualification form, and conversion-optimized design.
What it is
A high-converting fintech landing page for a HELOC lender. Built with Astro + React islands architecture for optimal performance. Features an interactive equity calculator with real-time donut chart visualization, 4-step pre-qualification form, comparison tables, FAQ accordion, and blog CTA section. Fully responsive with pixel-perfect Figma-to-code execution.
- Astro
- React
- TypeScript
- Tailwind CSS
- Vercel
What it does
8 things, working.
Interactive HELOC calculator with live equity donut chart
Multi-step pre-qualification form (no credit score impact)
HELOC vs Mortgage comparison table with mobile tab toggle
Use cases carousel with illustration-driven slides
FAQ accordion with 9 answers
Blog CTA section with asymmetric card grid
Full legal disclosure footer (TCPA, Fair Lending, Privacy)
React islands architecture: static HTML plus hydrated interactivity
The build
Why, and how.
The problem
The client needed a high-converting landing page that could explain a complex financial product (HELOC) simply, build trust with borrowers, and capture pre-qualification leads, all while meeting strict financial compliance requirements.
What I built
Designed and built a 12-section single-page experience with interactive tools that let users self-qualify. The calculator gives instant borrowing estimates, reducing friction. Astro's islands architecture ensures sub-second load times while keeping React interactivity where it matters.
Under the hood
Built on Astro with React islands: static sections (Hero, How It Works, Footer) ship zero JS, while interactive components (Calculator, Comparison Table, FAQ, Use Cases carousel) hydrate on visibility via client:visible. The HELOC calculator computes borrowing power in real-time using 80% LTV with a $750K cap, rendered as a custom SVG donut chart. The pre-qualification form uses client:load for instant availability when triggered from any CTA button.
Search
Targeted high-intent keywords like "HELOC calculator", "home equity line of credit rates", and "HELOC pre-qualification". Implemented FinancialProduct structured data for rich search results. The comparison table and FAQ sections capture long-tail queries around HELOC vs mortgage differences and eligibility requirements.
How it was built
- Astro + React islands for optimal performance/interactivity balance
- Custom slider and donut chart components for the HELOC calculator
- Mobile-first responsive design with Tailwind CSS
- Structured data (FinancialProduct JSON-LD) for SEO
What came of it
- Pixel-perfect implementation from Figma designs across desktop and mobile
- 12 fully responsive sections with React islands for interactivity
- Sub-second FCP with Astro static HTML + selective hydration
- Full compliance with financial disclosure requirements (TCPA, Equal Housing, Privacy)
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